TikTok Video Creator / Producer Job at Hangzhou Rui Lixing Technology Co., Ltd, Abroad

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  • Hangzhou Rui Lixing Technology Co., Ltd
  • Abroad

Job Description

Success metrics

  • posting consistency and content volume
  • video views and reach growth
  • engagement rate (likes, comments, shares, saves)
  • follower growth
  • relative performance vs identified competitors
  • ability to identify winning creative formats
Candidate profile
  • proven hands-on experience growing TikTok and Youtube accounts
  • strong filming, editing and storytelling ability
  • understands product-led performance content
  • analytical mindset with comfort interpreting metrics
  • able to work in a fast-paced product launch environment Role mission
Build product demand and attention through high-performing short-form video content on the TikTok, and additionally Youtube short-form, platforms for Hi-Spec DIY tool products. You will own the full video content generation cycle - concept, filming, editing, posting, performance tracking, and weekly competitor benchmarking. Key responsibilities
  • create high-impact short-form product videos (demonstration, problem-solution, lifestyle, comparison)
  • publish consistently on TikTok and Youtube and manage content cadence
  • test hooks, formats, trends, and creator-style storytelling
  • analyse engagement performance and optimise future content
  • benchmark competitor video output and interaction levels
  • produce clear weekly performance reports
  • collaborate with product and e-commerce teams on hero product launches
  • support adaptation of winning video content for Amazon listing video use

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